Word: buttons
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Dates: during 1980-1989
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...those aching to be partaking in the instant history of a new finger on the nuclear button, the new hammer banging the Soviet sickle. Thomas G. Butson of the New York Time's instant-biography of Mikhail S. Gorbachev will come not second too soon...
Indeed, the Harvard Business School, M.B.A.s and "bean counters" are used almost interchangeably as synonyms for button-down corporate caution. Iacocca, born and raised in Allentown, Pa., regards the risk taking of his Italian-born father as the way to do business. In the 1920s and '30s, Nicola Iacocca made and lost and remade rather glamorous small fortunes: hot dogs, movie theaters, rental cars. Young Lido, a monkish boy denied military service in World War II (4-F because of a childhood case of rheumatic fever), took an engineering degree from Lehigh University (B+) and then spent a year...
...choosing where a new plant should be built. The executive starts by listing the factors that will influence his decision: How high are local property taxes? What are the prevailing wage rates? After supplying the relevant data for each alternative building site, the executive simply hits a button and lets the computer come up with a recommendation. Naturally, the last word does not rest with the machine. The user is free at any time to adjust the criteria and watch how those changes affect the proposed outcome. Thoughtware's Trigger ($495), another management assistant, helps an executive track his business...
...vacationers, bareboating can satisfy wanderlust while supplying most of the comforts of a top beach resort. Many of the yachts come equipped with such amenities as freezers, stereos and video recorders, and are custom-designed to make sailing relatively easy. With a push of a button, the commodore can weigh anchor and head for open water. Says Normand Bremner, 51, a Dallas anesthesiologist who was cruising the Grenadines last week: "Bareboat sailing is like a luxurious type of camping. You fend for yourself, do what you want, and you don't have to worry about putting up your tent...
...reset button and start again: in Mamou, in Evangeline Parish, in Louisiana's Cajun country, they celebrated Mardi Gras last week on horseback, on the dance floor and belly up in the ditches. The celebration lacked the formality and the aristocracy, whatever that is, of the carnival in New Orleans, but it may have surpassed the Crescent City in madness (you may have the hang of it here...