Word: buttons
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Dates: during 1980-1989
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Relax. Just press the play button, then settle back in the Barcalounger to watch the episode of Cheers that you missed last Thursday because of the lasagna dinner at your mother-in-law's. No more guilt or anxiety. No video SWAT team is going to swoop down on your living room, disconnect your VCR, and confiscate the collection of I Love Lucy videotapes that you've been recording for a rainy day. It's all legal...
...Executive Jack Golodner, who represents TV and film performers and technicians: "Take The Wizard of Oz, which is shown every year on television. If 40 to 50 million people have taped it, what sponsor would want to buy time on another broadcast?" But it is the fast-forward button that has advertisers most agitated, for with it, says Valenti, viewers can "assassinate" commercials while either taping programs or playing them back. Says Richard Kostyra, senior vice president at J. Walter Thompson, the mammoth advertising firm: "What took us ten spots to reach an audience may now take...
...them until after the adults have enjoyed a leisurely drinks-and-dinner. Nurseries are nothing new, but they are now much more elaborate. At Copper Mountain, infants from two months to two years are cared for by a pediatric nurse. Older chil dren then move on to the Belly Button Bakery, where they can play or make cookies all day or try the carpeted slope...
Yuppies never take naps (except on New Year's Day), never have anything plastic in their living spaces (except the push-button phones) and never vacation anywhere their parents might have been...
...creeps down Kennedy St., where the innumerable visiting dignitaries and failed politicians are carefully accounted for in the new barracks. Checking over a computer-typed list, he nods to himself and walks back up toward the Yard, into his Mass. Hall office. There he presses a small gray button and a recorded message is boorood over Cambridge. By 9 a.m., all local inhabitants have been informed that Harvard, having slowly accrued nine-tenths of the world's trained political leadership through its K-School programs, is poised for world hegemony. If the government of the United States, Soviet Union, People...