Word: buttons
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Dates: during 1990-1999
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...upcoming TV ads, nerdish lab hounds, supposedly employed by the brewers at Miller, confront button-down corporate types, promoting the "drinkability" of their latest product. With unmistakable shyness they unveil . . . Miller Clear, the new beer that's as clear as water. As the stunned execs peer through a lucid flagon, so amazed that the hair on one turns white, an announcer proclaims, "To make a truly great beer-drinking beer, we had to do just one little thing" -- an innovation by that point transparently obvious...
...could blossom into video malls stocked with & the latest from Victoria's Secret, Toys "R" Us and the Gap. Armchair shoppers could browse with their remote controls, see video displays of the products that interest them, and charge these items on their credit cards with the press of a button - a convenience that will empower some folks and surely bankrupt others...
...interactive TV, the lines between advertisements, entertainment and services may grow fuzzy. A slick demonstration put together by programmers at Microsoft shows how that might be so. The presentation opens with a Seattle Mariners baseball game. By clicking a button on a mouse or remote control, a viewer can bring up a menu of options (displayed as buttons on the screen). Click on one, and the image of the batter at the plate shrinks to make room for the score and the player's stats - RBIs, home runs and batting average - updated with every pitch. Click again...
...conceal some of that firepower: a holster that looks like a beeper. An internal San Francisco police bulletin warns cops to be wary of suspects using this product, available by mail order from Grand Prairie, Texas. An ad for the holster/beeper reads: "Fast. Safe. Discreet. Press button and front of case pops open and hinges down, allowing instant draw...
Students say Eliot has forsaken its stereotype as the WASP house where the slogan "Are you on the guest list?" marks the T-shirts which residents sport beneath Polo button-downs...