Word: buttons
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When executives do venture into new fields through mergers, they are now more likely to adopt a hands-off policy toward the acquired companies. IBM last year completed the $1.9 billion purchase of Rolm Corp., a Silicon Valley maker of telecommunications equipment. The button-down computer giant has since left its freewheeling subsidiary largely alone. "We didn't come here to fill up the swimming pool with gravel," an IBM official assured Rolm employees, who have happily retained their corporate hot tubs, saunas and water-polo team. General Motors has vowed to pursue a similar strategy with Hughes Aircraft, which...
...been expressed by splurges of color. From the jazz age onward, pop culture has gone polychrome in a big way: color, brilliant and various, has been almost obligatory in all things, from clothing to kitchen appliances to automobiles to furniture. What was not cotton-candy pink was smile-button yellow; if not sunset orange, then avocado green. Black, however, remained stricken from the palette, used only when demanded by function or material (tires, outdoor grills, cast-iron skillets) and in a few ritual contexts (limousines and hearses, tuxedoes, evening gowns and the costumes of mourners and clerics). When people...
...determine if a button or sextant is permeable, the investigators place the object in a container filled with neon, then later examine the item with a mass spectrometer to see if neon has entered it. If the object proves snug, its carbon dioxide is analyzed. Such an operation may require drilling a small hole through the antique object, but surprisingly, museum curators have not protested. Says Ogard: "Most have said it's fine as long as it's not in an obvious place...
This one came close to that. "I'm a Hermann German," proclaimed a large button pinned to a medium-size woman waving from a small platform as the World Series Special pulled into Hermann, Mo. She was the only absolute partisan spotted in a week. Across the state, everyone decked out in red or blue appeared to have either a touch or at least a tolerance of the other color. More than gracious, St. Louis was as fretful as Kansas City for the well-being of Third Baseman George Brett when, near the finish of the fifth game, he went...
CATHERINE BUTTON Westampton...