Word: buttons
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Already established as perhaps the most important voice in contemporary American Evangelical Christianity, Rick Warren last week pressed the button that he hopes will take his "brand" to the ends of the earth. Almost offhandedly at the conclusion of a three-day meeting of 1,700 pastors that Warren later told TIME was "the most important conference of my life," the author of the Purpose Driven Life threw open participation in his PEACE coalition to the wider Evangelical community. It was the Evangelical equivalent of a long-awaited IPO of a tech start-up whose brand the cognoscenti have predicted...
...NASA should be so lucky as to find a button-nosed snowman in the Martian arctic. A more serious hope is that the $557 million Phoenix will help determine whether organic life is possible on the planet by securing the first sample of Martian ice for testing. Although images of the landing site, a nearly featureless plain marked by polygon-shaped cracks, may not dazzle jaded space buffs, scientists are thrilled. "I know it looks like a parking lot," said principal investigator Peter Smith, "but there's ice under that surface. This is a scientist's dream...
...constantly monitoring your center of balance and docking points for every wobble. The hardest part, I quickly discovered, was simply standing or crouching still for increasingly long periods of time. That's a far cry from your average shoot-'em-up game, in which fast moves and fancy button-punching are key to your success. Wii Fit, on the other hand, is all about subtlety and restraint...
...looked up, I said: “Yes. I would like to buy this pair of Diesel jeans.”They were the perfect jeans. Dark wash, slightly worn at the thigh. Slim, but not too slim, with creases at the pockets and behind the knee. They were button fly, like all Diesel jeans. And, my God, when I tried them on, I just knew I had to have them. The Viker cut is all I buy nowadays. They’re a bit more expensive. But when it comes to designer denim, it’s just worth...
...Publicis, France's huge marketing/advertising concern. 3DSwym brings 3D modeling and simulations to burgeoning world of market research. Consumers can virtually test new products, packaging and store layouts. It'll enable manufacturers to let consumers help determine, say, the shape of a yogurt container or the placement of shutter button on a digital camera. Online 3D simulations can greatly reduce the amount of time and cost needed to do market testing. And 3DVIA can provide 3DSwym's marketers with a large, 3D-savvy audience of consumers to tap. "We will try to leverage them," Wilson says...