Word: buttons
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Enfucell, based outside Helsinki, builds batteries out of paper. Its SoftBattery works much the same way as ordinary "button" batteries (like the one in your watch) and "finger" batteries (think AA). Ions travel from an anode, pass through a solution called an electrolyte to a cathode and emerge as an electrical charge. Instead of running ions through metal casings full of toxic and corrosive substances like lithium and alkaline, Enfucell uses a thin paper sheet as a conduit. It pastes one side with zinc and the other side with manganese dioxide. Ions flow through an electrolyte solution of water...
...batteries are not only environmentally friendly but they're also cheap. Happonen says he will be able to sell his SoftBatterys for about a penny each once he hits mass production. Today's button batteries sell in bulk for about 20� each. Because the 0.4-mm-thin SoftBattery is made from paper, Enfucell can make sheets of the stuff and size them to specific applications. An average size would be about...
...adorned marketing brochures. Another market: makers of cosmetic and medical patches. Happonen notes that battery-powered antiwrinkle and stop-smoking patches are more effective than those without a power boost. With a nicotine patch, "in the morning when you need a bigger dose of nicotine, you push a button," he says...
...Luxottica Group and made the family one of the richest in Italy. Though far from the U.S., Del Vecchio and his compatriots knew to revere Brooks Brothers, thanks to Fiat magnate Gianni Agnelli and the legendary trips he took to New York City to load up on his favorite button-down shirts...
...tenure, women's wear overall has gone from 12% to 20% of Brooks sales, a real spike at a store that for most of its 189 years downplayed the fact that women wore its clothes. These days Brooks is paying much more attention. Take, for example, the classic button-down, which is now specially designed with a narrower placard and smaller collar and comes in four different cuts. Brooks has even opened some women's-only shops...