Word: buttons
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...Similarly, Ralph Lauren's world is like a mirage that you can never quite reach. He designs the mirage down to the last button on the jacquard Nehru jacket he showed Friday morning. Not one pin tuck is left to improvise in Ralph's world, and that's what makes it so alluring. Forget about the fact that his clothes never follow trends. He is on his own trip - and this season the first stop was, briefly, India. Ralph is not a National Geographic -type traveler, either. He just teases his audience with a soupcon of the destination - in this...
...terms of craft, Studio 60 is very good. Sorkin is probably incapable of writing a bad show. But self-satisfied, self-serious and self-congratulatory--that he can do. From the mood lighting and stirring music to the hot-button story lines to the characters' arias on the august legacy of their show, Sorkin makes running a comedy program seem like negotiating an arms treaty. Is your beef with sketch shows that they used to be daring social critiques--("Chizzburger! Chizzburger!")--or that they used to make you laugh? Worse, Studio 60 fails to show us that Matt and Danny...
Marketers' use of neuroscience technologies has alarmed some consumer groups, mainly in the U.S., which fear that it could lead to the discovery of an inner buy button, which, when pressed, would turn us into roboshoppers. Gary Ruskin, executive director of Commercial Alert, an advertising watchdog group, says if neuromarketing boosts advertising's effectiveness even marginally, that's potentially dangerous. "We already have an epidemic of marketing-related diseases," ranging from obesity to Type 2 diabetes to pathological gambling," he says. An even more intrusive technology may be looming. Cambridge University computer scientist Peter Robinson led a team of people...
Walla rejects the idea of a buy button as "science fiction," and most researchers say the technology allows them only to observe how brains work, not to control them. Says Brammer: "I have got a lot of respect for the power of the human spirit to resist being manipulated." As proof, Smidts says, "a lot of advertising doesn't work. It's hard to persuade and influence people...
...packing its products with goodies and charging less than other PC brands, especially in a new series of computers called Lenovo 3000. Launched in February, the 3000s are an amalgam of Lenovo and IBM design and technology. The desktops are based on a Chinese product that features a one-button fix-it process to restore virus-damaged systems. They also feature ThinkPad-quality keyboards--all at a very reasonable $349. In comparison with other major brands, Lenovo notebooks ranked at the top for value, according to Current Analysis...