Word: buttons
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...plunging cardiovascular death rates are a stumbling block for those trying to push the obesity panic button, then type 2 diabetes-studies suggest it afflicts more than 7% of Australia's adult population, twice its prevalence 20 years ago-is a hitch for skeptics. A disease strongly correlated with obesity and once almost exclusively associated with ageing, type 2 diabetes appears to be striking more people, and earlier. For the N.S.W. Schools Physical Activity and Nutrition Survey 2004 (SPANS), researchers took blood samples from 500 Year 10 students and found elevated insulin levels-a precursor to the disease-in almost...
Marketers' use of neuroscience technologies has alarmed some consumer groups, mainly in the U.S., who fear it could lead to the discovery of an inner "buy button," which when pressed will turn us into robotic shoppers. Gary Ruskin, executive director of Commercial Alert, an advertising watchdog group, says if neuromarketing boosts advertising's effectiveness, even marginally, that's potentially dangerous. "We already have an epidemic of marketing-related diseases," ranging from obesity to type-2 diabetes to pathological gambling. And an even more intrusive technology may be looming. Cambridge University computer scientist Peter Robinson led a team, which included colleagues...
Walla rejects the idea of a buy button as "science fiction," and most researchers say the technology only allows them to observe how brains work, not control them. Adds Brammer: "I have got a lot of respect for the power of the human spirit to resist being manipulated." Also, Smidts maintains, "A lot of advertising doesn't work. It's hard to persuade and influence people...
...cold or just right. KWC'S EVE FAUCET, above right, provides an even more illuminating experience. Inspired by his nearsighted grandmother, who never quite got all the grit off her garden veggies, designer Michael Lammel integrated LEDs into a transparent plastic ring within a pullout faucet. Press a button, and the light shines on whatever you're rinsing...
...discussion that many pastors are willing to have. "Jesus' words about money don't make us very comfortable, and people don't want to hear about it," notes Collin Hansen, an editor at the evangelical monthly Christianity Today. Pastors are happy to discuss from the pulpit hot-button topics like sex and even politics. But the relative absence of sermons about money--which the Bible mentions several thousand times--is one of the more stunning omissions in American religion, especially among its white middle-class precincts. Princeton University sociologist Robert Wuthnow says much of the U.S. church "talks about giving...