Word: buttons
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...week period, 20,000 people downloaded video clips and sample tracks directly from posters in London's main rail terminals. Fifty bus-shelter ads in Britain for the movie Alien vs. Predator prompted 500,000 riders to vote for who would win the celluloid battle by pushing a button on the signs. "That's what I call engagement," says Jean-Luc Decaux, a co-ceo of JCDecaux North America. Entertainment isn't the only thing being advertised on digital signs. When Lancôme launched its new fragrance, Hypnôse, in France last summer on bus-shelter signs, cell...
...side or the other." Then he pauses. "But when you're talking about abortion, that's not a political issue. That's a Catholic issue," he says. "There are certain issues that we take a clear stand with the church on, and many of them are hot-button issues." Of course, you don't have to be Opus to oppose abortion, euthanasia or gay marriage. But the prelature, with an office on the capital's lobbyist-laden K Street, can act as a kind of validator to a broader spectrum of traditionalists. Scott Appleby, a Catholic history expert at Notre...
...will any vote held under such conditions be considered acceptable? One key will be to assure Sunni leaders that they will have a stake in the new political order. "The level of violence does not preclude elections," says a Western diplomat in Iraq. "I'm not hitting the panic button on this yet." In any case, the election will be less about U.S.-style campaigning than back-room haggling, with the goal of putting together a fairly representative government that can slowly win legitimacy. "Democracy is a new concept in Iraq," says a State Department official. "If this is lighter...
...turns out, isn't the only side of the border where illegal immigration is a hot-button issue. It weighs heavily in Mexico's impoverished central and southern regions, where the vast majority of the country's indocumentados - several hundred thousand a year - start out before entering the U.S. And it's a big reason why L?pez, the former mayor of Mexico City, leads in voter polls - much to the chagrin of the Bush Administration, which faces the prospect of a L?pez victory bringing Latin America's stunning recent shift to the political left to America's doorstep...
...been on MySpace.com only once and has to be reminded by my mother to bring my cell phone anywhere. Who IMs their friends before school to ask what they're wearing? Maybe my friends and I are way behind the times, but we prefer to hit the snooze button in the morning and handle technology after 3 p.m. Then again, I realized I was reading your article while waiting for my e-mail to load, downloading homework assignments and renewing my library books online. At least I read the whole article...