Word: buyâ
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...Buy???ology: Truth and Lies About Why We Buy By Martin Lindstrom Doubleday; 240 pages...
Convincing the nation that an ultraexpensive rearmament program is necessary and deciding on its approximate size were the opening, and easiest, steps in getting the buildup going. Now comes the far more difficult job of making hard choices about exactly what that mountain of money should be used to buy???and what ought to be bought first...
...Humanitarian programs, such as unemployment compensation, Social Security and food stamps, prop up purchasing power. This maintains the ability of consumers to buy???and the ability of businessmen to resist price cutting?even while joblessness is rising...
...most palatable way possible for himself?by forcing other nations to revalue their currency upward against the dollar rather than by declaring a lower value for U.S. currency. By making the dollar worth less abroad, he automatically turned U.S. goods sold there into a better buy???and thus increased the nation's sagging export potential. At the same time, investment in foreign businesses will become less attractive to U.S. corporations, stemming the outflow of capital that helped fuel speculation against the dollar abroad...
...speech, the newly aroused Indian is no longer content to play the obsequious Tonto to the white man's Lone Ranger. A belligerent band of 100 Indians still occupies the abandoned federal prison at Alcatraz, which the Indians propose to use as a cultural center and are willing to buy???for "$24 in glass beads and red cloth." Says one of the invaders: "Alcatraz is still better than most reservations." Angered at the whites who litter their beaches with beer cans and broken bottles, Indians in the state of Washington set up road blocks and closed 50 miles of seashore...
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