Word: buyer
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Dates: during 2000-2009
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...complexity of their distribution networks quickly or doing it in a more orderly fashion. Customers might have been encouraged to stay if the manufacturers offered special financing on cars owned by shuttered dealers. It would have been a good way to pick up or save a new car buyer. It would have created some goodwill. GM and Chrysler could also have introduced customers to dealers that are staying open in their part of the country. They could have offered a year's free maintenance to build a bond between a dealer that is not just around the corner...
...What else can brands do combat this recession? They can play off something I call instant justification. When the buyer from the family goes out and buys this Louis Vuitton bag, it's actually hard to remove the guilt factor when she's in the store. She now has to come home and justify to her husband why she bought this during a recession. And when you look at the curve of guilt, the biggest spike is maybe seconds after you bought that bag, because the only thing you are thinking about is how to justify the purchase. So what...
...related move, GM announced on Friday that 500 dealers who handle Hummer, Saab and Saturn brands would be moved outside of GM's dealer network or terminated if a buyer for those nameplates cannot be found. Also on Friday, GM began notifying 1,100 GM dealers that their franchises will be terminated because they have failed to meet sales targets. Of GM's other 4,500 dealers, the automaker expects to cut 900, and it may use bankruptcy to get that done...
...store. If you could choose any woman in the world to wear Macy's dresses for a week, would it be the First Lady? "Without a question," Fischelis responds. Bloomingdale's is highlighting sleeveless sheath dresses in its catalog and stores. "She influences the decisions of every single buyer that goes into a showroom," says Stephanie Solomon, fashion director at Bloomingdale...
...looking at the brands they know best, just as their father did a generation ago. Their old man wishes, in his heart, that they could buy a Pontiac. But his brain, and his wallet, dictate otherwise. Pontiac didn't give a damn when it lost me as a buyer 30 years ago, but I find myself profoundly saddened by its passing. Turns out that I may have cared more than they...