Word: buyer
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...still struggle to know what comes next in politics, in business, in fashion, in art. Whole industries are built on predictions of trends and tastes, political parties risk all on forecasts of voters' views, designers cut their cloth on the basis of what a buyer will want to see in the mirror three seasons hence. Currency traders act on a prediction of what will happen to the value of the yen in the next minute, while actuaries construct tables of risk on the basis of an expected rise in sea temperatures over the next 100 years. We cannot resist...
...boys are back in force. And in a buyer's market: Thanks to the burst tech bubble, the cost of a 30-second spot is up only $100,000 this year, compared to last year's half-million jump, and some reports have it that CBS was still looking for takers as late as Friday. (For movie companies, the price was still a little rich. Only MGM, with "Hannibal," Universal, with "The Mummy Returns," and Columbia, with "A Knight's Tale," have bought game-time spots (one each) and Paramount is running its "Tomb Raider" ads during the cheaper...
...schedule and cripple TV's most successful slate for its rival. "When you have a weapon like Survivor, you use it," says CBS-TV president and CEO Leslie Moonves. Analysts like Survivor's chances. Says Guy McCarter, senior vice president and director of entertainment marketing for media buyer OMD USA: "Friends will take a hit." Many viewers, he suspects, will tape it and watch S2, a blow to the sitcom's value...
...latest poster child for dotcom misery, in case you're still keeping score at home, is eToys. Since the Grinch stole its Christmas season, it has been hunting for a buyer or a merger partner--anything to avoid bankruptcy. Employees are bracing for layoffs as the site unloads toys like Sing 'N Strum Barneys and Talking Wimzies for as much as 75% off. And the stock? Down from a 52-week high of $31.50 to about 20[cents]. Some folks have been taking perverse pleasure in seeing the dotcoms crash and burn. "Is anyone else morbidly watching this stock like...
...jams cellular-phone calls. Weirdly, the Israeli company that sells the thing didn't mention to me that blocking cell-phone calls--no matter how loud and obnoxious the caller--is illegal in the U.S. In fact, the Federal Communications Commission can impose an $11,000 fine on offenders. Buyer beware...