Word: buyer
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...organization. He mastered the concept of market segmentation--Chevrolets for Everyman, Cadillacs for the wealthy--to better target GM's sales and avoid internal competition, a strategy that left Ford behind. Sloan also understood what managers today call "consumer insight" by visiting Ford dealers incognito to learn about buyer behavior and competitive offerings...
BAND-AID Johnson & Johnson sold $3 000 worth of handmade Band-Aids in 1921, the year it introduced them. A company cotton buyer, Earle Dickson, had created them at home for his accident-prone wife. He then convinced his boss that the strips had merit...
...more information about the products in the Technology Buyer's Guide, go to www.time.com/buyersguide
Scandinavian designers are popular too, particularly Alvar Aalto and Arne Jacobsen. The U.S. is now the world's biggest buyer of Aalto's undulating but plainspoken furniture. Five years ago, it was only the 10th biggest...
McCluskey termed Harvard's use of a third-party buyer as "a strategic decision...