Word: buyer
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American salesmen this month are blitzing television viewers with offers for everything from fish scalers to phonograph records. To order a product the buyer dials a toll-free 800 number on the screen. The offers come thickest in the slow after-Christmas period, when television advertising time is cheaper and consumers are too pooped to return to stores. The marketers ring up 40% of their annual sales in January...
...Onerous union contracts, high overhead and the start-up costs of a misguided (and now discontinued) afternoon edition helped push the News's losses to $11 million last year. This year, according to insiders, they are expected to exceed $20 million. To turn the paper around, a buyer would have to invest $50 million in its aging physical plant and win contract concessions from its 3,800 employees. Last week, amid rumors that the News would close within a month, George McDonald, the normally tough-talking president of the Allied Printing Trades Council, was purring with conciliation. Said...
...costs down, the company tried to sell its products without salesmen. At the Atlanta booksellers' convention in May, the company set up a booth and promptly turned away a passer-by in blue jeans, believing that she was just looking for free samples. The woman was actually a buyer for Waldenbooks, the nation's largest book-retailing outfit. Adding to the firm's problems, interest rates shot up, pushing the company's loan rate to 23% and driving the cost of interest to an out-of-the-universe $11,500 per month...
Even General Motors, a symbol of the state's traditional pride as well as its current problems, resorted to gimmickry in an attempt to sell an overstock of houses owned by transferred employees. GM offered to give each buyer of a home another longtime American dream, a new car free of charge. The company sold 46 homes in metropolitan Detroit. But every buyer in these tight-money times turned down the car-and took a cash discount instead...
Some dining halls do not offer Nestle iced tea because Nestle's machines are broken or have been removed, Philip R. Bauer, food buyer for the University, said yesterday...