Word: buyer
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...biggest takeover bids in history, McGraw hired Morgan Stanley & Co., the old-line investment banking firm that is expert in defending takeover targets or at least in forcing the bidder to raise the price. There were hints too that McGraw is shopping around for a "white knight," a buyer more to his taste. Not totally convincingly, American Broadcasting Co. denied reports that it had made an offer for McGraw-Hill...
...when Hitler was preparing to invade Russia, that the first buyer anted up $18.75 for the first $25 Series E bond. By last year 2.7 billion of them, $67.5 billion worth, had been sold to kids who brought in their pennies and workers who had money deducted from each paycheck. Sales held steady over the years, even though inflation made the bonds a bad investment. But the expense of processing them went up so much that it did not pay to issue them. "The cost is the same whether the bond is $25 or $100," says a Treasury official...
...best doctors will never need to advertise [Dec. 11], and for the worst ones, advertising will be an additional expense to pass on to their patients. Medical advertising will help the consumer about as much as car advertising protects the buyer of an automobile...
...cars, except the Jeep, were down 30% in November from the same month a year ago. So A.M.C. has decided to woo customers to its new, small Spirit model with price reductions and freebie options, such as AM radios and whitewalls, that could save the buyer as much as $284 on the price...
...increases that have been tacked onto sticker prices of large cars and big engines should more than offset any fines that Washington may hand out. Thus, the cost of compliance with the new regulations-or the fines-ultimately will be picked up by the inflation-weary car buyer...