Word: buyer
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More people were persuaded to buy the mythical Pro Gro plant fertilizer when the commercial stressed that it contained protein-though protein is of absolutely no help to plants. A bunion remedy, D-Corn, drew more buyer interest when it was touted as having four times as much methylglyoxal as its competition; yet no evidence was offered to support the notion that increasing the amount of methylglyoxal might be in the least beneficial. When Lite Bite Peaches were outweighed on a scale by a rival brand, the consumer panel got the deliberately misleading-but overwhelmingly persuasive-impression that Lite Bite...
...Hubert Humphrey. For example, someone representing himself as being from McGovern's headquarters invited AFL-CIO President George Meany to meet with McGovern at a time when neither wanted such a confrontation; the misunderstanding further alienated Meany from the McGovern campaign. Someone posing as McGovern's top television-time buyer called CBS to say that he wanted to cancel a major speech; the network rechecked, found that the real buyer had not called. Before the Florida primary, a flyer printed on Muskie stationery wildly asserted that two of Muskie's opponents, Humphrey and Washington Senator Henry Jackson, had participated...
...fashion world thrives on small controversies; last week's was over skirt length. To some retailers, some of the BigSkirts looked like a secondhand midi of a few seasons back. That calf-length style was a fiasco. Said Sara Monteil, a buyer for Continental Purchasing Co.: "American buyers remember the midi just like the Alamo and they aren't going to repeat old mistakes." Griped Norman Wechsler of Saks Fifth Avenue to Women's Wear Daily: "The last time we had the long lengths, even the stock market went down." Bob Sakowitz, executive vice pres ident...
...began inventing fictitious insurance policyholders, putting them on the books and selling the phony policies to other companies that were in the business of reinsurance. Under this arrangement, the reinsurer pays the company that sold the policy $1.80 for every $1 it gets in premiums the first year. The buyer hopes to make a profit by later getting most of the premium money while the seller continues to service the policy. To get the money to pay the premiums for phantom policyholders, Equity had to sell greater amounts of fictitious insurance policies every year. That...
...they have no interest). If there are no bids above an undisclosed "reserve" price, estimated by London financiers at $120 million to $150 million, then the sale is off. Otherwise, the company's physical assets will go to the highest bidder, British or foreign-but only if the buyer is a British company will it be allowed to keep the Rolls-Royce name...