Word: buyer
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...Sunday, Brown was forced to nationalize Northern Rock, after months of searching for a private sector buyer for the stricken lender. The move - the first nationalization of a British business since the 1970s - triggered the suspension of the bank's shares Monday. (Price? Less than $2.) And it's left the Brown government's own stock much more vulnerable...
...Microsoft spins it, which is that a combined, more muscular Microsoft and Yahoo! makes a more credible challenge to Google, which helps advertisers, even though there would be two space sellers instead of three. Rob Norman, CEO of WPP's GroupM Interaction, the world's largest media buyer, is cautiously optimistic. "It's a qualified good," he says, "because in an auction atmosphere, you're competing against other advertisers more than the auctioneer itself. The deal won't give you leverage against Google, but it could give you choice, and more choice is always positive...
...already a winner, since you're a buyer in a market where supply greatly outstrips demand. Seriously, if Microsoft's $44.6 billion bid for Yahoo! means one thing, it's that advertising--not subscriptions or surveys or micropayments--is the engine that Internet content will run on. This is a victory party for online advertising's long boom. According to a Yankee Group report, online advertising rang up $16.9 billion in revenue in 2006 and could grow 24% a year or more. It's still a pretty meager slice of total ad spending--only 7.5% last year, according...
...film studio and financier IndieVest, before carving into his veal shank at one of the festival's hotter tickets, a ChefDance dinner at Harry O's nightclub. "There's something on the table. The writers are gonna have to have really strong reasons to turn this down." A film buyer sipping champagne at the bar expressed hope that the prospect of a settlement might calm Sundance's expected buying frenzy. "The prices here were supposed to go nuts with everyone desperate to fill their slates because of the strike," he said. "Hopefully now it will settle down to where...
...Nobel laureate Thomas Schelling. Social life is a series of promises, threats and bargains; in those games it sometimes pays to sacrifice your self-interest and control. An eco-protester who handcuffs himself to a tree guarantees that his threat to impede the logger is credible. The prospective home buyer who makes an unrecoverable deposit guarantees that her promise to buy the house is credible. And suitors who are uncontrollably smitten are in effect guaranteeing that their pledge of love is credible...