Word: buyer
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...television spot has been king of the advertising jungle - the surefire way to shift that soap powder or boost that burger chain. But now, although not facing imminent extinction, the format is beginning to look as obsolete as the black-and-white TV set. According to ZenithOptimedia, an advertising buyer and research company, TV's share of the ad market in Western Europe peaked in 2004. Advertisers know all too well that digital TV's hundreds of channels and video-on-demand services have made it impossible for a handful of commercial channels to reach the enormous audiences they once...
...Sale price on eBay of a house owned and occupied by Elvis Presley for 13 months before he moved to Graceland. The buyer: psychic Uri Geller, who wants to turn it into a museum...
...those people feeling buyer's remorse over what once looked like a great loan deal, there are, unfortunately, few easy options for digging yourself out. The only sure bet is to sell and downsize to a less expensive home or rental. Refinancing into a more stable loan--like a 30-year fixed-rate mortgage--may not lower your payments, but it will give you a steady base for planning a budget and help you avoid a jolt from any further rate hikes. "It's foolish not to take advantage of the opportunity to lock in a reasonable rate given that...
...your adjustable-rate loan is still new, the higher rates haven't yet taken a bite, but the years ahead may be nerve-racking. According to the National Association of Realtors, the median first-time home buyer's deposit last year was just 2% of the price, while 43% of first-timers put down nothing. That means those real estate newbies will eventually face a sizable chunk of loan principal paired with growing interest payments. If you can't sell before your initial low rates expire, you may want to refinance into a new kind of hybrid loan, such...
...something seemed to change in the conversation over the recent weeks of spring when the warnings about drooping glaciers syncopated with the news of rising energy prices. People aren't about to wait for politicians to take the lead: now it's every buyer, furnace owner and bill payer for himself. One neighbor called me to compare utility bills, to see whether gas or oil was more horrifying. A survey by Standard and Poor's found that family restaurants in the Midwest were hurting because people had decided to eat out less. There's a four-month wait...