Word: buyers
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...practical conclusions here? If green products are too cheap, they might undermine the buyer's ability to signal her status - a desire built into our evolutionary psychology. Griskevicius and his colleagues recommend that companies find a way to publicize the fact that celebrities buy green products. They might also consider keeping those products at a higher price, since penniless people can't afford to indulge in status-seeking and others will pay a premium for it. We may all be selfish and petty, but there's no reason the planet can't benefit from those shortcomings...
...brand, Folgers. Tea drinkers are being milked for more too. Responding to increased market prices, Anglo-Dutch conglomerate Unilever - owner of the PG tips and Scottish Blend brands - plans to increase the cost of its tea bags by about 10% in the coming weeks. Patrons of Starbucks, a bulk buyer of those Arabica beans, may not notice too much change, insists José Sette, head of operations at the ICO. The cost of the coffee in your Dark Berry Mocha Frappuccino "is very small," he says. Expensive store rents and barista wages, he adds, "are much more important than coffee...
...complexity of their distribution networks quickly or doing it in a more orderly fashion. Customers might have been encouraged to stay if the manufacturers offered special financing on cars owned by shuttered dealers. It would have been a good way to pick up or save a new car buyer. It would have created some goodwill. GM and Chrysler could also have introduced customers to dealers that are staying open in their part of the country. They could have offered a year's free maintenance to build a bond between a dealer that is not just around the corner...
...What else can brands do combat this recession? They can play off something I call instant justification. When the buyer from the family goes out and buys this Louis Vuitton bag, it's actually hard to remove the guilt factor when she's in the store. She now has to come home and justify to her husband why she bought this during a recession. And when you look at the curve of guilt, the biggest spike is maybe seconds after you bought that bag, because the only thing you are thinking about is how to justify the purchase. So what...
...related move, GM announced on Friday that 500 dealers who handle Hummer, Saab and Saturn brands would be moved outside of GM's dealer network or terminated if a buyer for those nameplates cannot be found. Also on Friday, GM began notifying 1,100 GM dealers that their franchises will be terminated because they have failed to meet sales targets. Of GM's other 4,500 dealers, the automaker expects to cut 900, and it may use bankruptcy to get that done...