Word: buying
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Dates: during 1940-1949
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Southern Californians in their teens and twenties had taken to jalopies and hot rods. The thing to do was to buy an old car, preferably a '32 or '33 Ford and strip it down to the essentials. With a flair for mechanics and enough money ($1,000 to $2,000), a kid could go on from there, transform his jalopy into a well-engineered hot rod, complete with extra carburetors, lightened flywheel, supercharger and five to ten coats of glistening lacquer...
...fireside chat, Cripps explained how the move would help exports. For example, a British car that formerly sold in the U.S. for $1,500 could now sell around $900; therefore more Americans might buy...
...internal value" of the pound would be untouched-it would buy just as much as before of products made at home, or of imports from sterling areas. Imports from dollar areas would cost more-most importantly, wheat from North America. Since the British government could afford no added food subsidies, consumers would pay the difference. Within a fortnight the price of bread would go up from 4? pence to sixpence. Experts predicted that the British cost of living would rise 5% in a few months...
Your article on the British economic crisis [TIME, Aug. 29] practically ignores the U.S. tariff as a cause of Britain's dollar hunger. How much importance should be attached to it, and what are the facts? I wish to buy an English overcoat this fall. If I pay $100, how much of it will go to our Government as tariff ? How much will stay with the American merchant as profit? How much will get back to England...
...there is nothing like a girl to catch the public's eye. Actually, with the buyers' market making the going tougher than before, the advertising business has begun to realize that a pretty girl can only lead the customer to the store counter; she cannot make him buy. Only the product itself can do that. The new emphasis in advertising, particularly for such goods as synthetics, electronic devices and new drugs, is on telling an informative story of quality...