Word: buying
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Dates: during 1950-1959
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...resident students, is the most unifying experience of most Freshmen's year. There is economic pressure, however, to eat at Dudley (where it is possible to feed oneself far more cheaply) or in the Square (where the food is usually better). But if commuting students were required to buy a year lunch ticket for the Union, this economic incentive would vanish, and they could eat with their classmates without penalizing themselves...
Evans built his pyramid with cold cash. When he won control of a company, he nurtured it until it began to generate cash, then used the cash to buy yet another company. In the first quarter Porter's sales rose from last year's $32 million to $52 million, its profits from 51? per share to $1.30, after a merger with one of its subsidiaries. For Crane, Tom Evans hopes to turn a similar trick...
...family that can afford to buy a second car can have a swimming pool in its backyard. Pools are just a logical extension of the family television room." So, last week, said Gordon W. Rudd, president of National Pool Equipment Co., one of the nation's leading poolmakers (1958 sales: $3,001,778). Once a rich man's whim (there were only 28,300 pools, including commercial ones, five years ago), swimming pools today make up one of the splashiest sectors of the nation's leisure market. This year alone, of the 70,000 swimming pools...
...families see the backyard swimming pool simply as a new way for family fun and a sure way to increase property values. Explains C. W. Dearborn, assistant vice president of the California Bank of Los Angeles: "Last year people kept telling me, 'This is the year we normally buy a new car, but they cost too much and they depreciate too fast, so we decided to buy a pool instead.' " Like most banks, Dearborn's makes five-year pool loans at 5½% to 8% interest...
...come on the market, the wave of pool construction is expected to rise rapidly. Says Robert M. Hoffman, publisher of Swimming Pool Age: "In five to ten years pool prices will be reduced to between $1,000 and $1,500, and there will be no limit to who will buy...