Word: buying
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Dates: during 1970-1979
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...should an aggressive, well-managed firm want to buy Firestone, the most troubled tire company in the land? Ask Borg-Warner (1977 sales of $2.03 billion), which last week announced a proposed merger that is really an $870 million takeover of the much larger tire and rubber maker ('77 sales: $4.4 billion). The advantages are clearer for Firestone and its unhappy stockholders than for Borg-Warner, which makes auto parts, air-conditioning gear, chemicals and plastics...
...Christmas season. Shoppers, or at least lookers, have thronged stores in Boston and Atlanta; in Dallas, weekend motorists have had to cruise endlessly before finding a vacant space in shopping-center parking lots. But retailers still do not have a feel for how much the public will buy in a season of inflation-pinched pocket books and recession fears. Though some detect a one-last-fling attitude on the part of customers, many merchants have been notably cautious in stocking up, largely because high interest rates make borrowing to carry a large inventory too much of a risk. Says Leonard...
...think they look attractive. True, sales of men's colognes, skin toners and other cosmetics have been rising fast and now account for a large but indeterminate fraction of the business. Men too have been captivated by the growing national preoccupation with youthful appearance and bodily fitness. Still, women buy about 95% of men's cosmetics as presents for husbands, boyfriends and fathers, many of whom also cheat by dabbing on some of the women's creams and foundation colorings with the bathroom door closed. In any event, almost all the business revolves directly around the female mind and body...
...changing the products but by picturing slightly older females in the ads. Just over half of all American women now have jobs vs. less than a third in 1968, and that is a boon for the industry. Working women have both the need and the cash to buy cosmetics, and use 30% more of them than housewives do. But they cannot spend hours making up between breakfast and bus stop, so they demand cosmetics that can be put on quickly and easily, at least for office wear...
...least apologetic. Asked if a $2.50 lipstick and a $6 lipstick are just the same product in a different case, he replies that the formulas are changed, but swiftly shoots back a question of his own. "Suppose they were the same and you knew it? Which would you buy for your wife if you wanted to impress her? If spending more makes you feel better, why not do it? How can you put a price on happiness...