Word: buying
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Dates: during 1990-1999
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...lovely site: cosmetics tips, fragrance guides, a look at the latest European lip glosses. "Oh, come on," you're probably saying, "who is going to buy cosmetics online? If there is one thing no one will buy online, it's cosmetics. You've got to see how it looks, after all." But wait a minute. Didn't you say the same thing about books? "Who would buy books online? You have to be able to flip through the pages." And wasn't it you who said, "I'd never buy plane tickets online. I can't imagine not talking...
This year you'll buy about $15 billion worth of consumer goods online. Businesses will spend an additional $109 billion buying from one another. And while those numbers are but a small part of the overall retail economy--which clocks in at $2.7 trillion--e-business is rapidly replacing the traditional kind for almost any purchase you can imagine. By the time the ribbons are off the packages this week, Americans will have spent $5 billion online for holiday gifts--more than twice as much as last year...
...struggling mightily to make sure it doesn't kill Amazon too. Even as he cuts off competition like eBay by getting into the auction business himself (partnering with no less than Sotheby's), he is also trying to make Amazon a model of i-age shopping. When we buy one book, Amazon's computers can tell us what other people who bought that book purchased (and what they thought of those purchases). Or the site's users can look up the most popular books at their company or in their hometown. A few clicks from Amazon's home page will...
...certain live animals. You name it, Amazon will sell it. "Anything," says Bezos, "with a capital A." And that's the point: Jeffrey Preston Bezos is trying to assemble nothing less than Earth's biggest selection of goods, then put them on his website for people to find and buy. Not just physical things that you can touch, but services too, such as banking, insurance, travel...
...about the ancient art of retailing, from creating a "flow experience" that keeps customers coming back to Amazon's website to read product reviews or one another's "wish lists," to automating as much as possible a complex process that starts when you hit the patent-protected "1-Click" buy technology and ends when your purchase is delivered to your door. The Coffeyville center, for instance, is part of a nationwide distribution network specially designed to handle e-commerce. Half a dozen warehouses like it have been strategically placed in low- or no-sales-tax states around...