Word: buys
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Dates: during 1950-1959
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Builder's Hope. Deerfield's trouble is not so much hard-shell racism as pocketbook fear. Many residents are on-the-rise young executives in Loop corporation offices who went into mortgage debt to buy split-levels (average price: $23,000) for their growing families. With the steady rise of the real-estate market, the tightly budgeted family heads (average salary: $9,000) hoped to break even or turn a small profit by the time their companies assigned them to better jobs in other cities. But their hopes did not take into account the secret plans of Builder...
...chairman and chief executive officer of General Foods. The ingredients: a mind as restless as a bubbling stew, a big pinch of Madison Avenue savvy, a full measure of shrewd selling experience. All this is mixed with an insatiable curiosity about the U.S. woman-what food she buys, what she would like to buy, and how it can be made easier to serve...
Free Labor. In Marxist fashion, Touré has clamped tight central controls on everything in sight. There is a government foreign-trade monopoly, and the state-run cooperatives, which buy farmers' products and sell them finished goods, are slowly pushing private merchants out of business. Each Sunday, workers are induced "voluntarily" to build roads, schools and clinics in a scheme grandly titled "Human Investment," and Touré is working hard to rip up tribal roots and create a Guinea nationalism. By requiring English as well as French instruction in schools, he hopes to create a bilingual nation that...
...owned by the Storer Broadcasting Co.). Legoff, who had not reported the first quiz scandal stories until three days after they broke because he "thought it would all blow over," angrily came to his industry's defense. "What about the buyers in department stores, in grocery stores? 'Buy one case of my product and you get one free. You buy my blue jeans and I'll remember you at Christmastime.' Is this not payola? Have there not been accusations of this sort in the garment industry, in any number of international unions? Payola in one form...
...company cafeteria. When he rejects something, he is liable to do it without giving reasons, says only that his decisions come from "the vapor of experience." Out of this fog has come an almost uninterrupted string of correct answers on what cards the fickle U.S. public will buy. "I have a hard time explaining why." says Hall. "But I know-there's something in the past years that's telling...