Word: buys
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Dates: during 1980-1989
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Dukakis dubbed his housing proposal "HomeSTART" and said it was "aimed at giving families achance to buy their first home--a start on theladder of opportunity and security thathomeownership represents...
...Yuppie" is admittedly an overused term. In this case, it refers to a generation of obsessively discerning consumers. Yuppies are people who can define themselves and categorize other people according to what they buy. They prize Taste above all--taste in food, in friends, in cars and, yes, in shoes...
...with particularily canny marketing genius has pinpointed precisely this exacting clientele. In many ways, Reebok is the ultimate conformist shoe. But Reebok is exploiting the notion that we can distinguish ourselves as individuals according to what is in our closet, on our shelves or in our refrigerator or garage. Buy these shoes, the ads tell us, if you really know what you want...
...postmodern randomness of the the quintessential American philosopher, Reebok is trying to address not only our need to buy any particular brand of ads is meant to stress individuality and uniqueness, as does Emerson's philosophy. But the ads distort that philosophy by implying that Emersonian self reliance can be found in, of all things, sneakers...
Four days after the Hafts offered to buy the Cincinnati-based company (1987 revenues: $17.7 billion) two weeks ago, Kroger's board approved a sweeping $4.6 billion restructuring plan. Spurning the $4.4 billion Haft bid, as well as a follow-up $4.6 billion offer from Kohlberg Kravis Roberts, a New York City investment firm, Kroger's management proposed to sell off dozens of properties, slash costs and offer its stockholders cash and bonds worth up to $60 a share. Says Kroger CEO Lyle Everingham: "The company is not for sale...