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Today the film and recording industries maintain an iron grip over distribution of their intellectual property through megaplexes and national retailers such as Best Buy, Tower Records and Walmart. These bricks-and-mortar distribution channels take a share of the profit, but they provide a steady and predictable stream of revenue. (See pictures of vintage computers...
...very popular in the beginning, right? You reference "Yugomania." The summer before it came, you had all this media attention: a $3,995 car? What's going to happen? It's a communist car - will Americans buy it? The press was just nonstop, and it created a consumer fad. Then there's that segment of American car buyers who truly do want an appliance. They don't want their cars to be status symbols; they just want to drive from point A to point B. And there's always going to be a slice of Americans who want a bargain...
...hype ultimately contribute to the Yugo's downfall? The Yugo was in part a victim of its own success - what goes up must come down. When everyone lined up to buy the car, Consumer Reports reviewed it, and when they panned it, the same press that had created the hype jumped on the bandwagon to say, Look...
...spot that features depressing images of discouraged workers and a voice-over warning that health care reform will bring billions in new taxes, mandates on businesses and higher health care costs. At the end, Smith's phone number flashes across the screen. "It's a pretty thorough buy," Smith admits, saying it has sometimes run three or four times on a single station in an hour. (See the top 10 health care reform...
...reform side, a coalition of labor and progressive groups, Health Care for America Now, plans to launch a $1.3 million ad buy on Tuesday, which will include ads in at least 12 districts. Americans for Stable and Quality Care (ASQC), which is funded largely by the pharmaceutical industry, will run ads in as many as 44 House districts, according to an internal document. "Is it perfect? No. But it's the biggest advance in 45 years," runs the script of one ASQC ad. "Congress, the time is now to pass health reform...