Word: buzzed
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Dates: during 1990-1999
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...will the ads be effective? "The buzz on banner ads is really bad; they just don't generate numbers," says TIME Digital reporter Lev Grossman, noting, however, that interactive banners, similar to those Bush is using, have enjoyed the best responses and "hover times" (the amount of time a user spends on the ad before back-clicking to the original page). "It'll be interesting," Grossman adds, "to see if they're more interested when the message is from a politician, not some get-rich-quick scheme." One potential problem: While there's no way for the Bush campaign...
...Street: Leonardo DiCaprio, Cameron Diaz, Matt Damon, Michael Ovitz. For the club-hopping Giacchetto, the line between client and buddy was as thin as a supermodel. He put DiCaprio up in his SoHo loft and vacationed with Courtney Cox's family. He had a knack for wrapping himself in buzz. In a New York Times profile of Ovitz last May, Giacchetto dropped names the way most brokers drop bad stocks. "Get me Michael!" he reportedly shouted to an invisible assistant. "Get me Leo!" (Giacchetto denies it happened...
...high-flying Giacchetto has crash-landed. His glitziest investors--Matt, Cameron, Leo--have abandoned him. A high-profile venture-capital investment fund he helped set up with a subsidiary of the Chase Manhattan Bank to attract celebrity dollars has disintegrated. And the once worshipful buzz has suddenly turned ugly. In Hollywood, a town built on tales of golden boys brought down, the wags are debating the reasons for his steep descent...
...experience under its belt, Disney achieved financial success with Toy Story which grossed $360 million at the box office, making it the third highest grossing animated film of all time, behind Disney films The Lion King and Aladdin. Working with companies such as Burger King Disney made sure that Buzz, Woody, and all their friends were everywhere. It wasn't merely a money-maker either. Pixar handled the animation and writing side and achieved critical success. Toy Story is the first animated feature to ever be nominated in the Best Screenplay Written Directly for the Screen category and it received...
...wicked little existential story with a fantastic lead role (Mike wrote the play as an independent study with mentor Adrienne Kennedy, award-winning playwright and Harvard professor) and I'm entirely curious as to how something so thoughtful on page will effectively reach an audience. Oooooh. Ohhhhhh. The buzz is hot, I thought. I approached Mike and played it cool and casually asked if he needed any help producing the play... And so the saga continues I'm finally on the inside. Let's see what happens...