Word: buzzed
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Dates: during 2000-2009
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...wasn't charisma that fueled the buzz. Speechmaking so terrified Patrick that colleagues recall seeing his hands shake from across the chamber. But he was determined to win their respect--and their gratitude. When Patrick took over the Democratic Congressional Campaign Committee in 1998, they all got to share in the fund-raising clout of the Kennedy name. Donors who gave the party $100,000 or more got a weekend at the family compound in Hyannis Port. And Patrick worked harder than anyone else ever had at the job, giving up his committee assignments, leaving leadership meetings early...
...Datadyne, a fictitious company, and then placing the ad on monster.com and other job sites. Because the ad was done in a tongue-in-cheek manner, no one objected, says Tobaccowala. Job seekers were led to a website dedicated to the game. The ploy, he says, created early "buzz and heat" for Perfect Dark. By wiring the Web into traditional media, Tobaccowala has found a way to redeem a faltering newcomer...
...music biz, promotional merchandise is known as swag, and David (Beno) Benveniste, 30, is the swagmeister. His Streetwise Concepts & Culture gives away thousands of T shirts, stickers, posters and CD samplers to "street teams" of young volunteers (speaking of free) who spread the buzz to other kids in skate parks, high schools and concert parking lots. It's peer-to-peer marketing done with minimal investing and maximum effect. "Everybody wants free stuff," he says with a laugh. "And if a16-year-old has a backpack full of cool gear to hand out, he feels like a king...
...movie industry is increasingly bringing fans into the picture. Promoters are using Internet movie sites like instant social polls, testing the buzz and calibrating marketing campaigns accordingly...
...buzz of chain saws and those decomposing corpses were warnings that Van Schaik, and the orangutans he was studying, were running out of time. If these noble great apes were driven to extinction, as now seemed likely, that would mean more than the tragic passing of another of God's creatures, it would also mean losing some potential understanding of ourselves. For 25 years, the Duke University primatologist had been chasing orangutans through the swamps of Sumatra. Now he was starting to achieve startling new insights into some of our most fundamental questions: What made us men and not monkeys...