Word: buzzed
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Dates: during 2000-2009
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...funny what an appetite we have for this kind of hardcore law-porn. Sure, Michael Clayton did it better, but you still get a buzz off of John Grisham's new book The Associate. The late hours, the fluorescent lights, the vicious competition, the fancy perks, the brilliant minds drowning in gallons of coffee and endless reams of paper. God knows they're not having much fun. But we are. It's a Tom-and-Huck scenario: they paint the fence, while we watch and pretend to get tired. Grisham doesn't try to glamorize it - in fact he works...
...packed exhibition floor of Abu Dhabi's World Future Energy Summit, and you might forget that the global economy is suffering through an existential crisis that has overshadowed just about everything else - including climate change. Booths showing off the technology of Chinese solar companies and German wind businesses buzz with visitors. Conference panels on biofuels or green design are half-empty, but that's only because attendees are busier cutting deals...
...this news. Cohen suggests a word-of-mouth guerrilla marketing campaign - for example, a Facebook group promoting the girls in J. Crew that asks users to sign up as fans. "They have to practice the subtle art of selling," says Cohen. "Go out and create a buzz, and just have others do it for you." Chen says J. Crew will most likely send an e-mail to customers in its database - about 22 million, according to Chen - highlighting the clothes worn by the First Daughters. But it won't show a picture of the girls, which could be viewed...
...know when a President is a pop-culture fixture? When he becomes a can of soda. During the coverage of Barack Obama's swearing-in, Pepsi showed off a new advertising campaign that audaciously hopes to benefit from his buzz. Brandishing graphics similar to Obama's change ads and a new logo not unlike his red-white-and-blue O, the spots declared, "Yes you can"--get it? can?--and announced, "Every generation refreshes the world...
...consignment system, which means the stores can return unsold books to publishers for a full refund. Publishers suck up the shipping costs both ways, plus the expense of printing and then pulping the merchandise. "They print way more than they know they can sell, to kind of create a buzz, and then they end up taking half those books back," says Sara Nelson, editor in chief of PW. These systems were created to shift risk away from authors and bookstores and onto publishers. But risk is something the publishing industry is less and less able to bear...