Word: buzzed
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Dates: during 2000-2009
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...beauty of TIFF, with an unseeable total slate of 261 features in 10 whirlwind days, is that each moviegoer creates his own festival. And the hottest Toronto ticket, the buzz bomb of the Great White North, is another Brit-American mockumentary that is just as politically pointed as Death of a President but with a wildly raucous, satiric tone. It is Borat: Cultural Learnings of America for Make Benefit Glorious Nation of Kazakhstan, whose guide is a purported TV host and "sixth most famous man in Kazakhstan" of the former Soviet Union. Borat is the nom de guerrilla-humor...
...hint that they aren't up to the job. But Bill Ford never appeared all that comfortable running his namesake company. An avowed environmentalist, he tried unsuccessfully to turn Ford into a green car leader and was forced to backtrack as the company's finances fizzled. In Detroit, the buzz is that he's too nice a guy, unwilling to impose draconian job cuts at the risk of angering the UAW. In an interview last winter with TIME, he acknowledged that he found the CEO's role confining at times. And it has been clear for some time that...
...with more than 50 million blogs out there, employers like Microsoft train new hires on blog etiquette. Curt Hopkins of Ashland, Ore., says a public radio station cut short a job interview after the boss read his blog; he was later hired by the Oregon Shakespeare Festival to "build buzz online." Trunk, who now blogs about workplace issues on Brazen Careerist, says telling young workers not to blog is like telling a baby boomer not to use the phone. "When major corporations try too hard to block the electronic community," she says, "Generation Y just leaves...
Esprit intends to invest $20 million a year in the U.S. business, but some retail-industry watchers say it may need to get more aggressive. To win customers in the U.S., Esprit has to spend more on splashy marketing to create new buzz around the brand, they say. "Word of mouth takes a long time to spread," says Marshal Cohen, a retail analyst at market-research firm NPD Group. "They've got to do more than open doors. This isn't the Field of Dreams." Meanwhile, analysts complain, the brand still fails to resonate, especially with younger consumers...
There's encouragement to be found in other comeback clothing brands. Lacoste, whose trademark alligator had once adorned countless polo shirts, used celebrity buzz to restore U.S. sales; Abercrombie & Fitch transformed itself from a chain for paisley-wearing grandfathers to a hip shop for preppy youngsters...