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...begun. No, the torch has not yet been lit, and NBC has not yet commenced its features on inspiring athletes, but the buzz around this year’s winter Olympics in Vancouver has already started. Just last week, Sports Illustrated came under fire for running a controversial cover featuring American skier Lindsey Vonn in what many are calling a sexually provocative pose. While that story will most likely fade from the public’s consciousness as Vonn’s actual skiing begins, there will inevitably still be plenty of controversy surrounding many of the other events taking...

Author: By Marcel E. Moran | Title: Whose Olympics Is It Anyway? | 2/10/2010 | See Source »

...runner in the polls for the GOP nomination, was not a true fiscal conservative. Rather, he was a wolf in sheep's clothing, a "fiscal conservative in name only." The Campbell campaign responded by deploying its new-media consultant, Mindy Finn, on Twitter to try to direct the viral buzz. "If the GOP has any hope of taking back the senate it won't be by accusing each other of being #demonsheep," she wrote in one post, having already rated the spot a "marketing fail...

Author: /time Magazine | Title: The GOP Mastermind of Carly Fiorina's Demon-Sheep Ad | 2/5/2010 | See Source »

...Super Bowl. Sure, the spots are pricey - between $2.5 million and $3 million for this year's game, which will be played on Feb. 7. But the 100 million-strong audience, which includes a slew of people tuning in solely to dissect the commercials, almost guarantees instant brand buzz. No one knows this better than Pepsi, which has produced some memorable Super Bowl spots: a sweltering Cindy Crawford sipping on a Pepsi while a couple of adolescent boys admire the can, Britney Spears gyrating for the camera, those stupid dancing bears. In fact, Pepsi has advertised during the Super Bowl...

Author: /time Magazine | Title: Behind Pepsi's Choice to Skip This Year's Super Bowl | 2/3/2010 | See Source »

...hall buzz-sawing this random piece of wood…He fixed the bed perfectly,” Ehrlich says. “And I saw him at practice two hours later...

Author: By Charlie Cabot, CRIMSON STAFF WRITER | Title: Former Captain Brings Football to Spain | 1/28/2010 | See Source »

...paradox that filmmakers, critics and festival organizers are well aware of. The buzz is big "on the mountain," as they call it, but in recent years many of the festival's top-prize winners - movies like We Live in Public, Padre Nuestro and Trouble the Water - have gone on to fade quietly in a handful of theaters...

Author: /time Magazine | Title: How to Couch-Surf Sundance | 1/25/2010 | See Source »

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