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...they learned to do with their macho comic-book movies, studios making films from more female-skewing properties have begun assiduously courting the alpha fans, the diehards who get the buzz started through their blogs and podcasts. "From the beginning, we were very focused on signaling to the fan base that this film would be everything they wanted," says Summit CEO Rob Friedman. That meant keeping Meyer involved in script and casting decisions as a custodian of her original girl-meets-vampire vision. Early on, for instance, the author put her foot down to preserve certain details that were important...

Author: /time Magazine | Title: Twilight: The Fangirls Cometh, with Cash | 11/19/2008 | See Source »

Ford is hoping for the kind of new-car buzz that's rarely heard these days, as recession-smitten consumers shun showrooms. "We put in dramatic shape and sculpture," Gelardi boasts, but quickly adds that Ford is "not re-inventing what Mustang is." There's good reason to temper any jarring notions of change - the car has been in production continuously for 45 years and Ford has sold more than 9 million, making it one of the most popular vehicles ever built by Detroit. "We don't need to come up with a space ship and put a horse...

Author: /time Magazine | Title: Ford Unveils the 2010 Mustang | 11/19/2008 | See Source »

...consider them against our own with an open mind. In the end, Americans want to remain vibrant and dynamic as a political entity, and to retain the spirit of activism that has recently seemed to flicker. With that end in mind, we shouldn’t let the buzz around the election fade into the same, safe conversations about television or sports, but rather sustain a climate of active political discussion—even around the dinner table...

Author: By Anthony J. Bonilla | Title: The Market of Markets | 11/16/2008 | See Source »

...that the Harvard football team’s biggest weakness this season would be its secondary. With All-America cornerback Steven Williams ’08 graduating last year and stud senior Andrew Berry the only known quantity left in the Crimson’s pass defense, the preseason buzz was all about how opposing quarterbacks were going to have a field day against Harvard...

Author: By Loren Amor, CRIMSON STAFF WRITER | Title: AROUND THE IVIES: Nobody Could See This Coming | 11/13/2008 | See Source »

...times such as these, the rational thing to do is to ignore the front-page buzz and listen to what history and the numbers are saying: the odds are that stocks have further to fall, possibly much further. Short-term relief rallies, based on rays of hope that the worst of the credit crunch is behind us, are head fakes, and proof is easy to find. For example, in July, following the legislation to bail out the mortgage giants Fannie Mae and Freddie Mac, the markets rallied for four weeks, only to head south again as investors began to realize...

Author: /time Magazine | Title: Looking for the Bottom | 11/6/2008 | See Source »

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