Word: buzzed
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...order sent through naval communications channels to a submarine, an Aegis-class cruiser, two minesweepers and two mine hunters. The orders didn't actually command the ships out of port; they just said to be ready to move by Oct. 1. But inside the Navy those messages generated more buzz than usual last week when a second request, from the Chief of Naval Operations (CNO), asked for fresh eyes on long-standing U.S. plans to blockade two Iranian oil ports on the Persian Gulf. The CNO had asked for a rundown on how a blockade of those strategic targets might...
...There might not be enough juice in District politics to get national buzz, even when the mayor's office is only a few blocks from the White House. The city's only federal elected office is the non-voting delegate to the House, and some of the biggest news incumbent Eleanor Holmes Norton (unchallenged by local Republicans this fall) has made in 16 years in office was when she called Stephen Colbert vanilla in July. The National Governors Association doesn't let D.C.'s top executive join, even though its annual meetings are held across the street from city hall...
...beauty of TIFF, with an unseeable total slate of 261 features in 10 whirlwind days, is that each moviegoer creates his own festival. And the hottest Toronto ticket, the buzz bomb of the Great White North, is another Brit-American mockumentary that is just as politically pointed as Death of a President but with a wildly raucous, satiric tone. It is Borat: Cultural Learnings of America for Make Benefit Glorious Nation of Kazakhstan, whose guide is a purported TV host and "sixth most famous man in Kazakhstan" of the former Soviet Union. Borat is the nom de guerrilla-humor...
...hint that they aren't up to the job. But Bill Ford never appeared all that comfortable running his namesake company. An avowed environmentalist, he tried unsuccessfully to turn Ford into a green car leader and was forced to backtrack as the company's finances fizzled. In Detroit, the buzz is that he's too nice a guy, unwilling to impose draconian job cuts at the risk of angering the UAW. In an interview last winter with TIME, he acknowledged that he found the CEO's role confining at times. And it has been clear for some time that...
Esprit intends to invest $20 million a year in the U.S. business, but some retail-industry watchers say it may need to get more aggressive. To win customers in the U.S., Esprit has to spend more on splashy marketing to create new buzz around the brand, they say. "Word of mouth takes a long time to spread," says Marshal Cohen, a retail analyst at market-research firm NPD Group. "They've got to do more than open doors. This isn't the Field of Dreams." Meanwhile, analysts complain, the brand still fails to resonate, especially with younger consumers...