Word: buzzes
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Dates: during 2000-2009
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...that his work remains overlooked by the public. He spent years on his self-produced documentary A Funny Thing Happened on the Way to the Moon, in which he contends that nasa staged the 1969 Apollo 11 moon landing in the Nevada desert. He sought recognition last week from BUZZ ALDRIN, who flew on the Apollo 11 mission. Aldrin arrived at a Beverly Hills, Calif., hotel expecting to be interviewed for Japanese TV. Instead, he encountered Sibrel brandishing a Bible and demanding that Aldrin swear he had walked on the moon. Aldrin, 72, punched Sibrel in the face. The astronaut...
...growing by double digits. Instead of targeting customers with normal, dry or oily hair, P&G has reclassified each kind of the shampoo based on the style consumers are looking for, from straight to curly to thicker. Olay, which has shed its greasy "Oil of" moniker, created early buzz about its Daily Facials cleansing cloths by handing out samples at subway and bus stations and airports filled with sweaty commuters. The cosmetics division helped build demand by rolling out Tiny Tries, which are small, low-risk samples that cost its loyal teenage customers just over...
That means Ohiri Field will be playing host to a Nittany Lion team with two preseason All-Americans—Soccer Buzz Preseason Player of the Year Christine Welch and midfielder Joanna Lohman—and four straight trips to the NCAA quarterfinals...
...might be argued, is seeding: giving new products to trendsetters to help build buzz. Fusion 5, a division of marketing giant WPP Group, gave advance models of the Ford Focus to employees of such celebrities as Adam Sandler and Madonna so the cars could be seen at hip places and parties around town. "We leverage the untapped power of word of mouth," says Matthew Stradiotto, cofounder of Matchstick, a Toronto firm that specializes in product seeding. Before a product launch, Matchstick hands out samples to key "influencers," a method credited with contributing to the success of sneaker launches...
...they have dined on rat chow and aren't particularly hungry. The reason, thinks Allen Levine, director of the University of Minnesota's obesity center, has a lot to do with sugar's impact on mood-enhancing circuits in the brain. Sugar gives rats--and by extension humans--a buzz...