Word: buzzes
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Dates: during 2000-2009
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GREAT BRAWL OF CHINA CROUCHING TIGER, HIDDEN DRAGON SONY PICTURES CLASSICS The bid for grass-roots buzz resulted in screenings for the Wu-Tang Clan and various players for the Yankees and Jets, plus a successful push to nab Entertainment Weekly's coveted Oscar-preview cover...
Neeleman has been equally successful at creating buzz. jetBlue's sophisticated, color-coordinated branding campaign extends from its hip ad copy--"jetBlue Airways brings humanity"--to the blue upholstery on the sleek, brushed-steel chairs in the terminal. It's a branding strategy for a company that's planning to be around a long time. Still, it's fair to ask Neeleman why jetBlue won't auger in like so many other start-ups. No problem, says the founder: "We're built for a recession. We've got some of the lowest costs in the industry and the best management...
What is IT? We do not yet know. All we do know is that IT also goes by the code name Ginger, IT has amazed Jeff Bezos and Steve Jobs, IT has created huge online buzz, and a book proposal about IT netted a $250,000 advance from Harvard Business School Press, though reportedly the publisher has no idea what the book will be about. IT was invented by DEAN KAMEN, a recipient of the National Medal of Technology and inventor of a wheelchair that can climb stairs. Kamen is the subject of an upcoming book by journalist Steve Kemper...
...daunting foe named Archibong (Yale's Ime Archibong helped his team beat the Crimson with 19 points), but has also effectively shut down a player who is good friends with a bong (a certain Dartmouth player, who shall remain nameless, seemed to be struggling to overcome an apparently wicked buzz...
...good news for Bush is that, unlike Jimmy Carter, Clinton isn't exactly poised to generate positive post-presidency buzz. Instead, the bulk of the media attention will be tightly focused on Clinton's legal travails, which, instead of fading into the sunset as he might have hoped, are actually alive and well and living in the nation's capital. Independent counsel Robert Ray, who recently arranged to re-interview Monica Lewinsky, will reportedly decide whether to pursue an indictment against Clinton "very shortly" after the President leaves office...