Word: buzzes
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...Fiske and his team are pumping sales is by creating brands with buzz that customers have to trek to Bath & Body Works to find. In addition to making antiaging cleanser and lip plumper with Wexler, Fiske has paired up with L'Occitane to sell the new Le Couvent des Minimes line of bath salts and pillow mists and with the American Girl doll company to make body wash and hair gel aimed at tweens. Bath & Body Works has bought other brands outright. In late 2003 the company snapped up the C.O. Bigelow name and this June swallowed Slatkin...
...brand trying to stand out in a crowded field, such a ban is a boon for business. Who doesn't want the forbidden fruit? The buzz plus a technology that delivers on its promise--the winner of a recent 3,100-mile ultramarathon in New York City, not sanctioned by USA Track & Field, finished the race in Spiras--has helped the company's sales jump, from $650,000 in 2002 to $3.9 million last year. The company now turns a profit and is on pace to double sales, to $8 million in 2005. "Spira is already comparable to the best...
...days when Ida was sweet as apple cider, the reference was not to the sweet juice but to the gently fizzed hard stuff--about 6% to 8% alcohol, refreshing and delicious. That's right. Forget beer; from colonial times to the early 20th century, hard cider was the American buzz of choice. Thanks largely to the efforts of Judith and Terry Maloney, a woodsy, sixtysomething couple, cider has staged a comeback...
When the Google Talk system was released last week, it set tongues wagging. Not that there was a great deal to say about the product, a free, feature-meager instant-messaging and voice-over-Internet chat system. But Google, without a clearly stated long-term strategy, sets off buzz and speculation with every move it makes--especially since it announced plans to sell more than 14 million shares in a new stock offering that could raise $4 billion...
...moves to the hulking multinational Atlantic, and even though big record companies are in danger of mismanaging themselves into irrelevance, the major-label debut remains an important marker in a group's development, kind of like a rock-'n'-roll Bar Mitzvah. There's a big stage, lots of buzz, some singing and, if everything goes well, checks with impossibly large numbers waiting...