Word: buzzes
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...post-Mamma Mia! world, and the theater has fallen in love with rock--so long as it's retro. Opening next month on Broadway, accompanied by fervent buzz, is Hairspray, based on the campy John Waters movie and featuring ersatz '50s music by Marc Shaiman. Meanwhile, there's hardly a rock star or group from the '60s, '70s or '80s not about to be celebrated in a songbook musical reprising the greatest hits. We Will Rock You, a sell-out hit in London that boasts Robert De Niro among its backers, sets more than 30 songs of the '70s rock...
...appears set to merge Buzz and Basiq Air, its Amsterdam-based budget brand, in order to cut costs and streamline management. In retrospect, British Airways' exit from the low-cost business last year - when it sold Go to venture capital firm 3i for 3158 million, only to see Go be sold again to easyJet for almost four times the price - looks short-sighted indeed...
...antis aren't going to get much help for their cause any time soon. The opening- up of new routes for tourists also enables companies to pitch for business they were never able to get before. Dijon, previously accessible only by road or train, got its Buzz link in March; the northern French city estimates that British visitors will bring in at least 35 million this year. Officials, noting that already around 20% of British passengers are business travelers, plan to exploit that traffic by promoting the city as a location for conferences and conventions. They calculate that for British...
...airlines first appeared on the aviation scene? Travelers tisked that the low-cost carriers didn't have enough planes. They quibbled that the carriers were based at - and flew into - remote airports. They complained that their Internet booking facilities meant little customer contact. Even some of their names - easyJet, Buzz, Go - had an unsettling air of impermanence. And weren't those prices just a bit, er, too good to be true...
...stars are taking advantage of a traveler mindset in which the only thing that matters is price. "There is a massive opportunity for low-cost, whether it's people transferring for a long-haul flight or just point-to-point," says Adam Harris, sales and marketing director at Buzz, the U.K.-based, low-cost arm of Dutch airline KLM. "The whole outlook will change...