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...song was a runaway hit in Britain last spring, and from there Gray rode a wave of trans-Continental buzz. He is part of a generation of gifted young singer-songwriters-it also includes such acts as Elliott Smith, Badly Drawn Boy and Beth Orton-who have thrived by providing an alternative to the numbing, bubble-gum conformity of pop, and the hard, forbidding edge of rap and metal. "The people who have bought the record are people who haven't participated in a long time," Gray says, explaining White Ladder's appeal. "It's got melody and a strong...

Author: /time Magazine | Title: The Changing Shades of David Gray | 2/19/2001 | See Source »

focus group definitely have," he says. "I'm sure the buzz will get out soon...

Author: By Amit R. Paley, CRIMSON STAFF WRITER | Title: Students Work With HUDS TO Improve Quincy Dining Hall | 2/13/2001 | See Source »

GREAT BRAWL OF CHINA CROUCHING TIGER, HIDDEN DRAGON SONY PICTURES CLASSICS The bid for grass-roots buzz resulted in screenings for the Wu-Tang Clan and various players for the Yankees and Jets, plus a successful push to nab Entertainment Weekly's coveted Oscar-preview cover...

Author: /time Magazine | Title: How Much for That Oscar? | 2/12/2001 | See Source »

Neeleman has been equally successful at creating buzz. jetBlue's sophisticated, color-coordinated branding campaign extends from its hip ad copy--"jetBlue Airways brings humanity"--to the blue upholstery on the sleek, brushed-steel chairs in the terminal. It's a branding strategy for a company that's planning to be around a long time. Still, it's fair to ask Neeleman why jetBlue won't auger in like so many other start-ups. No problem, says the founder: "We're built for a recession. We've got some of the lowest costs in the industry and the best management...

Author: /time Magazine | Title: Travel / Airlines: Upstart with A Difference | 1/22/2001 | See Source »

What is IT? We do not yet know. All we do know is that IT also goes by the code name Ginger, IT has amazed Jeff Bezos and Steve Jobs, IT has created huge online buzz, and a book proposal about IT netted a $250,000 advance from Harvard Business School Press, though reportedly the publisher has no idea what the book will be about. IT was invented by DEAN KAMEN, a recipient of the National Medal of Technology and inventor of a wheelchair that can climb stairs. Kamen is the subject of an upcoming book by journalist Steve Kemper...

Author: /time Magazine | Title: People: Jan. 22, 2001 | 1/22/2001 | See Source »

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