Word: buzzes
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...don’t know,” I start to say, but then Lee-Lee barges toward me and pulls at my mesh top, gathering it up into her fist. She wraps her hands around my ribcage, tugs her nails in, and my forehead starts to buzz like I know she’s going to kiss...
...determining the final list. “We were concerned that if we talked about media overall that the sports institutions would skew the data in their favor,” Payack said. “It seems that having a dozen or so Nobel laureates creates more buzz globally than do sports teams.” Payack also suggested that the University’s decision to change the John F. Kennedy School of Government to the Harvard Kennedy School may have had some bearing. “It never hurts to find a recognizable name...
...year-old company aired a Super Bowl commercial that promised free Grand Slams to anyone who walked through the door from 6 a.m. to 2 p.m. on Feb. 3. Denny's, which is open 24/7, says some 2 million free meals were served. Pleased with the buzz and foot traffic, Denny's followed up with the two-for-one food sale on April 8. "We had to do something bold," says Denny's CEO Nelson Marchioli. "We said 'free' makes a lot of sense to us in this economy - with all the other offers the consumer is getting slammed with...
...benefits of the Getty data set: "While this data source is unconventional, we believe that the market-driven quality of the data set is a positive attribute, as it automatically gives us a proxy for measuring the kinds of events that are buzz-worthy on a larger scale ... images of social events are a useful data source to understand the fundamentals of how cultural industries drum up interest in their goods and services...
...more precise, though, the database generally catalogs glitzy events where shutterbugs can count on preening targets with boldface names. That's great if you work for Page Six or can waltz past the velvet ropes at Les Deux. But the study seems not to hone in on places generating buzz but rather on those whose names already resonate. This distinction is probably mere semantics to a nightclub impresario or budding restaurateur deciding where to situate a new venture. Buzz, the authors find, begets buzz. If you want to be bathed in flashbulbs, set up shop near the paparazzi scrums...