Word: buzzes
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...course, the boom years of the 1980s--when music lovers were replacing their LPs with CDs--are over. Classical sales have declined from 10% of the record market to about 5% now. To turn a penny, most record companies have halved their output of new classical recordings; instead, the buzz word in the business these days is compilations...
...buzz has begun...
...sent them directly to reporters, a relatively new technique. Of course the Cabbage Patch Kids eventually sold well (more than $700 million) because kids liked them. But the adult hook--reporters thought the dolls looked "traditional," like the ones Granny might have made on the farm--started the buzz. And the buzz led to scarcity, which in turn created more buzz...
...transformed industry is flourishing in Buzz and Woody's wake. The recent success of Antz was only the first shot in a fusillade of diverse CGI (computer graphics imaging) epics designed to appeal to moviegoers whose tastes are informed more by Super Mario and Doom than by Snow White and Bambi...
Bryan Turner, head of Priority Records, got the buzz going on War by shipping copies of the song Ghetto Vet to hundreds of nightclub deejays. Says Turner: "Cube's got his own fan base. Alanis [Morrisette] and Garth have nothing to do with what we sell...