Word: buzziest
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...Corporate Classroom Like many of the buzziest concepts in education today, turnaround is a term cribbed from the corporate world. Many a failing company has been transformed by new leadership or some sort of reorganization. An education consultancy published a report last year that pointed to Continental Airlines and the New York City Police Department as entities that in the mid-1990s were able to effect "rapid U-turns from the brink of doom to stellar success." (Hence Domino's Pizza's new ad campaign, the Pizza Turnaround, which highlights its efforts to make its core product taste less like...
...take aim at that adage. Surveying 300,000 snapshots taken by the photo agency Getty Images at more than 6,000 parties, openings and premieres in 2006 and 2007, the authors attempt to map the cultural epicenters of Los Angeles and New York. Their findings are somewhat surprising: The buzziest neighborhoods aren't blossoming ones like the Lower East Side or Los Feliz, but rather the stalwarts on every basic tourist itinerary: Times Square, Broadway, or Rockefeller Center in the Big Apple, and Beverly Hills and Hollywood in L.A. These locales stay on top because of infrastructural advantages (time-tested...
...PROS: The combined entities are worth more together than they are apart, which is a plus for investors. Together, they would have the most instant messenger users, the buzziest celebrity news site (AOL's TMZ.com), a leading business site (Yahoo Finance), along with a popular tech blog, (AOL's Engadget). The cash infusion from Time Warner (in exchange for a 20% stake in Yahoo/AOL), would enable Yahoo to buy back some of its stock, which would likely elevate its stock price. "The chief benefit to Yahoo is the avoidance of a Microsoft deal," notes analyst Greg Sterling...
That would also explain the wave after wave of superpremiums appearing on both coasts. Last year's buzziest brand was Ciroc--distilled from two varieties of grapes commonly used to make Armagnac--which is a joint venture between LVMH (owner of the champagnes Moet and Dom Perignon) and Diageo, which also owns the decidedly down-market Smirnoff. Despite Ciroc's popularity, Diageo plans to increase production from 53,000 cases to only 85,000 cases next year. "It's a question of philosophy," says Efren Puente, the brand's senior manager. "It's not about mass messages. It's about...
...played by Jennifer Garner on ABC's buzziest new-season show, Alias, Bristow is one of the most winning female-action heroes on TV. Garner's ability to plausibly embody Bristow's many identities--cheerful graduate student, plucky double agent, vulnerable loner and (this part is key) killer clotheshorse--helped the actress become something else last week: a Golden Globe winner. Best-actress laurels don't normally go to ladies who lunge, as one could tell from the look on Garner's face when she accepted the award. What does one do after a surprise like that...
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