Word: buzzings
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Dates: during 2000-2009
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...American masses. So when we hear something sassy about ourselves from foreigners - say, the French at, say, the U.N. - it shocks and hurts us. But that's because we haven't been attending to the constant murmur of the talk we provoke. The elephant doesn't hear the buzz either...
Though I don't meditate as religiously, I can see Gore's point. Taking time out of our video-and Wi-Fi-drenched lives to rediscover the present is a worthwhile activity. And I felt a tangible difference when, in my postmeditative buzz, I would walk down the street hyperaware of my surroundings, like some not particularly useful superhero power. I could even get myself to not need to go to the bathroom if I concentrated on my bladder and accepted its fullness, though I'm not really sure this is a health benefit. But if I weren...
...soundtrack is Chihuahua, a 1950s song remixed for the spot by Swiss musician DJ Bobo. Soon after the ad hit the air, and to the Coke team's surprise, "people were on talk shows saying, 'What does this mean?'," Orkina says. Coca-Cola moved fast to capitalize on the buzz. Teaming with record label BMG, which had found DJ Bobo, it slapped a Coke logo on CDs and started selling singles. The campaign spread to other markets. And Chihuahua mamboed to No. 2 on the pan-European Eurochart. The stealth marketing success of 2003 in the Netherlands, a TV show...
...BUZZ WORDS Memo Matador...
...measured sentences, but her easygoing nature and sense of humor are evident, even when she reveals a foible: after having kicked her coffee habit for nine months, she admits she's hooked again. "Unfortunately, I'm back on caffeine," she says, laughing. And the whole company can feel the buzz. --By Laura A. Locke/San Francisco