Word: buzzings
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Dates: during 2000-2009
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Optimism is high in all the areas around the newly busy airports. When Buzz started service to France's bustling port of La Rochelle in March 2001 with four arrivals a week, they were the first international flights ever to land at the little airport. "The impact was immediate," says airport director Thomas Juin. "The traffic was much heavier than we anticipated." By the beginning of 2002 Buzz had increased the flights to nine a week after more than 25,000 people had used the service, spending 35.34 million in La Rochelle's hotels, restaurants, car-rental agencies and other...
...successful have the Buzz operations become that French cities are vying with each other to get on its map. "There is an awful lot of competition between different cities," says Harris. When Buzz started flying to La Rochelle and the picturesque cathedral city of Poitiers, the equally ancient city of Tours grew indignant. "They said, 'Why aren't you flying to us?'" he recalls. "'We've got a bigger town, a bigger airport and a student population.'" This year Buzz opened nine French routes - but not Poitiers - flying directly from the U.K. to more French destinations than any other airline...
...antis aren't going to get much help for their cause any time soon. The opening- up of new routes for tourists also enables companies to pitch for business they were never able to get before. Dijon, previously accessible only by road or train, got its Buzz link in March; the northern French city estimates that British visitors will bring in at least 35 million this year. Officials, noting that already around 20% of British passengers are business travelers, plan to exploit that traffic by promoting the city as a location for conferences and conventions. They calculate that for British...
...airlines first appeared on the aviation scene? Travelers tisked that the low-cost carriers didn't have enough planes. They quibbled that the carriers were based at - and flew into - remote airports. They complained that their Internet booking facilities meant little customer contact. Even some of their names - easyJet, Buzz, Go - had an unsettling air of impermanence. And weren't those prices just a bit, er, too good to be true...
...stars are taking advantage of a traveler mindset in which the only thing that matters is price. "There is a massive opportunity for low-cost, whether it's people transferring for a long-haul flight or just point-to-point," says Adam Harris, sales and marketing director at Buzz, the U.K.-based, low-cost arm of Dutch airline KLM. "The whole outlook will change...