Word: buzzings
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Dates: during 2000-2009
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...fans with more passion," says driver Jeff Burton, a 17-year Sprint Cup veteran. "We need to be creative, to come up with better ideas." One thought officials are kicking around right now: sending drivers to local markets weeks, even months, before race day to make appearances and create buzz. "Just because we did it a certain way for five years doesn't mean we have to keep it up," says Wolfe. "Let's turn it upside down...
Even more industry buzz these days surrounds Plastic Logic, a Silicon Valley stealth start-up just north of Apple. Everything in the reader it's developing will be made of plastic, from its non-LCD screen to its transistors. Recently I got a look at a Plastic Logic prototype. Like the iPhone, it's little more than a touchscreen, 8.5 in. by 11 in. (22 cm by 28 cm), linked wirelessly (like the Kindle) via a high-speed cellular network to a store that will support on-demand transactions of under a dollar. There are just two problems. Because everything...
...Goes Washington," James Poniewozik refers to companies that "showed off a new advertising campaign that audaciously hopes to benefit from [Obama's] buzz" [Feb. 2]. But let's be honest: TIME has used Obama's image as a moneymaker as well. During the past year, he appeared on one-fifth of your covers. Yes, he is a big seller during these times because he epitomizes change. But, hey, when it works, so be it! Cord Peters, NEW SMYRNA BEACH...
This is where the leader-visionary evolves into the leader-architect. Alignment is one of those buzz words that come loaded with baggage. To some it conjures up a mechanistic world: alignment is what mechanics do to an automobile when the steering is out of whack. But alignment also evokes images of living organisms, as when a chiropractor aligns the body, readjusting the skeletal system to restore it to better balance and integration. The alignment of teams and organizations has more to do with the human side of the term than with its mechanistic counterpart...
This news is likely to be the buzz at the National Biodiesel Conference, which convenes in San Francisco on Feb. 1. Given how record diesel-fuel costs literally drove up food prices last year--tractors and delivery trucks run on diesel--suppliers hope the new Administration will consider jatropha as stimulus-worthy as wind or solar power...