Word: buzzings
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Dates: during 2000-2009
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...impact of celebrity endorsements is highly questionable, but that doesn't stop candidates from courting famous friends. Not everyone can claim Oprah or Streisand, but even martial-arts stars and porn kings create buzz. Test your campaign and pop-culture knowledge by matching up the endorsements below...
...Rudy Giuliani is always up for a fight. The lights and the television sets go on at 3:30 most mornings in the headquarters of the former New York City mayor, thanks to a former Bush White House aide named Kathryn Grosso. As war-room manager, she monitors the buzz, and the buzz starts early. "We never know what the news cycle is going to bring," she says. "It always keeps you on your toes." Surrounded by other staffers, volunteers and orders from Chipotle, Grosso tunes in to radio with one ear and TV with the other. A stray story...
...private trading room that Shanghai Securities, his broker, makes available to their sophisticated clients and awaited the highly anticipated Shanghai-market debut of PetroChina, China's biggest oil-and-gas conglomerate. PetroChina was raising $8.9 billion, the largest initial public stock offering in China ever, and the buzz surrounding the listing was deafening. Tian thought the shares would quickly become overpriced, so he decided not to even try to buy. Indeed, PetroChina shares nearly tripled that first day, pegging the company's market capitalization at more that $1 trillion...
...those advantages, why don't French cultural offerings fare better abroad? One problem is that many of them are in French, now merely the world's 12th most widely spoken language (Chinese is first, English second). Worse still, the major organs of cultural criticism and publicity - the global buzz machine - are increasingly based in the U.S. and Britain. "In the '40s and '50s, everybody knew France was the center of the art scene, and you had to come here to get noticed," says Quemin. "Now you have to go to New York...
Although Facebook is expected to earn just $30 million, the three-year-old site is getting all the buzz. One reason: Microsoft recently bought a mere 1.6% of the company for $240 million, an investment that values Facebook at $15 billion, which is in the ballpark of Gap and Xerox. That's far smaller than Google, valued at about $200 billion, but both Facebook and MySpace think they are made of the same game-changing stuff. Like Google, they want to change the way you live and work online. And like Google and practically everyone else on the Internet, they...