Word: buzzings
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Dates: during 2000-2009
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...video-on- demand, cut and clipped for cell phones and marketed via online video blogs or audio podcasts, sometimes hours after they air on television. Or sometimes before. Late last month, NBC debuted another new Wolf drama, Conviction, on Apple's iTunes weeks before its network premiere, to generate buzz for the series...
...sheer buzz alone, new media are showing some promising results. After ABC's hits Lost and Desperate Housewives were downloaded on iTunes, their Nielsen ratings went up 17% and 18%, respectively. And although hard figures aren't available, NBC executives credit iTunes with helping The Office become a bona fide hit. (Switching it from Tuesday to Thursday night might have helped...
...group put up $1 million toward Spamalot's Las Vegas run, but part of the deal is that the show will tour elsewhere. "After Avenue Q, we all became a little smarter," Halloran explains. In the best of all worlds, a hot Las Vegas run spills over into good buzz for touring shows. The Abba tribute Mamma Mia!, for example, rakes in the "Money, money, money" and has tripled its investment in three years. Its success feeds audiences elsewhere...
...Good buzz wasn't enough for Avenue Q. Producer Kevin McCollum says he believed Wynn's up-front backing would take "much of the risk out of the equation for us." For a regular tour, he would have faced traveling expenses of $50,000 a week. But success is measured differently in Vegas. "Body count is as important or more important than your gross potential," says Michael Gill, general manager of Vegas' Mamma Mia! Word of mouth for the off-kilter show (Avenue Q features a gaggle of foulmouthed puppets) wasn't enough to fill its 1,200-seat venue...
MATTHEW PERRY Chandler's gig: Studio 60 on the Sunset Strip The buzz: NBC's fall comedy show about a comedy show is seriously smart for the funny Friend...