Word: buzzings
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WHERE'S THE BUZZ? A20 Thousands of Starbucks stores are wi-fi hot spots. Why isn't the service...
...plan was simple: lure droves of tech-savvy customers into the shop with wi-fi, then ply them with grande lattes, oversize Rice Krispies treats and other high-priced snacks. But while the wi-fi hot spots have added modestly to Starbucks' cachet, they have generated less buzz than a cup of decaf. And some Starbucks watchers doubt that they will add much of anything to the company's bottom line. "I don't think it is ever going to be a hugely profitable enterprise for Starbucks," says InStat/MDR analyst Mike Wolf. Pyramid, an analyst firm, predicts that the monthly...
Inevitably, another song must soon take over as the mantle of most equal of all songs. Given the amount of buzz they’ve been generating in the music press (the snob’s Bible), perhaps The Strokes are likely suspects. “12:51,” their new single, shares a lot of the same genetic material as “Hey Ya!”: Handclaps, catchy keyboard-sounding riffs and the backbeat that has been the granddaddy of every rock song since Elvis. Casablancas’ drawl is as bewitching as ever...
...first made this Halloween-buzz-killing revelation as I was standing idly by listening to a sharply dressed, future Goldman Sachs partner schmooze it up at a recruiting information session. I had watched him ask questions he already knew the answers to for 10 minutes when he finally moved in for the kill. He began to tell the recruiter how much fun he thinks investment banking is, how sitting in front of a spreadsheet at 3 a.m. on a Saturday sounds like a great way to spend an evening and how he really believes that it would be enormous...
...buzz network," says Lee, 42, a former BBC director and producer. "When we were in under 30 million homes, there weren't a lot of advertisers who noticed. But we're really getting noticed now." Lee says the BBC's prime-time ratings have grown 50% year over year since 2001. "When we launched, only 3 in 10 Americans heard of the BBC. That figure is now 6 in 10." He says BBCA is ahead of its target to turn a profit...