Word: buzzings
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...Family friendly is the buzz phrase now," says Sandy Franco, co-owner of the 15,000-member Franco's Athletic Club in Mandeville, La., a suburb of New Orleans. "A lot more owners are realizing it's good business. Parents love it. And if you're a teen or preteen, your friends are there or you can be on your own. It's hip. And there are a million things...
Those seeking solace or distraction from the deafening buzz of television broadcasters discussing the prospects of war will not find it at the Fogg Art Museum, where they’ll instead encounter a wrenching discourse on the atrocities of war and their representation...
...stylish revamp and now includes some upscale activities, such as wine tasting. Its budget-travel competitor, the Lonely Planet series, currently features downloadable upgrades on its website that contain changes since the last edition was published. And for the more upscale traveler, two new guidebook series are creating a buzz...
...solution. Using proprietary data from their employer, research firm RoperASW, they argue that the trick is to identify the 1 American in 10 who, as the book's subtitle puts it, "...tells the other nine how to vote, where to eat and what to buy." Word-of-mouth buzz has always been a top goal of any marketing campaign, and we all know people whose opinions we value more than others'. But targeting that elusive 1 in 10 is a lot harder than describing why she's important. The authors note that Influentials share traits--they're involved, strong-minded...
...business of fumbling for names and exchanging business cards into the 21st century. Upon entering a conference, delegates' pictures and details are taken, then beamed to Spotme devices issued to everyone in attendance. Scroll through the delegates to find the people you'd like to meet, setting Spotme to buzz you when they're near. Another button identifies everyone in your immediate vicinity. And you can beam someone your business card, which will then be compiled with all the other cards they've gathered and sent to their e-mail address. What will happen when already desperate p.r. people have...