Word: buzzings
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...years, Jesse Helms has tormented liberals in the Senate. Now the buzz is getting louder in Washington and his home state of North Carolina that the 79-year-old ultraconservative will soon announce his plans to retire when his fifth term ends next year...
...buzz, interestingly enough, is coming primarily from Republicans who say all the signs point to Helms stepping down. His wife and children want him to retire; he suffers from a host of ailments, including the peripheral neuropathy that's forced him to navigate Capitol Hill in an electric scooter; he's already scaled back his activity on the Senate Foreign Relations Committee, a perch he masterfully used over the years to make life miserable for both Democratic and Republican secretaries of state. And after the first six months of this year, he had only about $263,000 in his campaign...
Turn on the TV today, though, and you'll find videos for our music everywhere. We call them commercials. The Smiths' melancholy anthem How Soon Is Now? sells Nissan sedans; the Buzz-cocks' acid What Do I Get? shills Toyotas; Devo's arch Beautiful World pitches for Target. Mercedes even uses the Violent Femmes' ultra-obscure It's Gonna Rain in a spot for a convertible, though more people may have bought DeLoreans than listened to this song in its first life...
That's because the $52 million comedy has no buzz. Despite raucous reaction at previews, surveys show that the general public doesn't have much awareness of the movie. Jokes are too elaborate to capture in a 30-second TV spot, and there's no Julia Roberts above the title to grab our attention. But in a summer full of craven action flicks made with the marketing department rather than the audience in mind, Rat Race stands out as an unabashed, family-friendly crowd pleaser...
...molecules combine to form water, heat and electricity are produced. Tapping that energy, by binding individual cells into what is known as a "stack," could mean efficient, continuous and clean electricity for everything from long-lasting cell-phone batteries to industrial power generators. And although fuel cells have generated buzz at least since astronauts took a prototype into space on Gemini 5 in 1965, it is only in recent years that a technology suitable for commercially viable hydrogen power has emerged: proton-exchange membrane fuel cells...