Word: buzzings
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...that they're reinventing the game of Vegas marketing. Blue Man billboards are all over town, and the troupe gave away tickets to cabdrivers and hotel employees to help kick-start the buzz. It worked: the show is doing better than 90% of capacity, and surveys reveal that more than 20% of those who attend are locals--who don't come to the Strip for just any washed-up Motown...
...Tender Hearts in 1997, at age 40. She set up a convincing website and took out a small ad in the Yellow Pages, decorated with tiny hearts. It is a testament to how ripe the adoption world is for fraud that within months Furlow was part of the industry buzz, getting referrals from lawyers and other facilitators across the U.S. In reality, Tender Hearts is not a registered corporation. The two addresses she gave for her business are both residences. Furlow's website--which remains up despite a court directive to dismantle it--goes deep and long. Upon closer inspection...
...dressing room in the bowels of the PNC Bank Arts Center in Holmdel, N.J., waiting for a chance to live up to their own hype. They didn't create all the multimedia fuss, not directly. Nonetheless, their recently released CD White Pony (Maverick) has garnered an enormous amount of buzz, that curious, often unreliable mix of critical adulation, street anticipation and well-orchestrated marketing. White Pony is supposed to be the album that "breaks" Deftones and places it in a league with the hottest hard-rock bands of the day, acts like Limp Bizkit and Creed. In fact, today Deftones...
...Deftones has been through this buzz circus before. White Pony is its third album. The last two sold well, but not spectacularly. "We've pretty much stopped listening to everyone's predictions," says lead singer Chino Moreno. "We know where we're headed. Longevity is our only goal...
...acted and glacially directed, and its story line is blithely blind to its most offensive implications. In short, you're going to be hearing a lot about this movie in the next few weeks. So what you're about to read constitutes fair warning: Don't believe the fuzzy buzz already surrounding it. Any movie that sentimentalizes stalking ought to be shunned...